[WSO] Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY

(5 months ago)Sauron Wrote:

Access Oliver's Google Ads Masters course and master Google Ads the right way! Learn proven strategies to optimize campaigns, increase conversions, and drive traffic to your business

Introduction

• How To Approach The Course
  About Me
  Course Agenda
  
  
  
  

I. The Basics

• Google Ads: A History & Overview
  Creating An Account & Getting Started
  Understand Account Structure
  Navigating The Interface
  
  
  
  

II. Google Search

• Understand the Ads Auction
  Build a Keyword List
  Two Tools to Help With the Keywords List
  Design Appropriate Campaign Structure
  Keyword Match Types
  Creating Killer Ads
  Extensions: Critical for success.
  Bonus: Spying on Competitors
  Choosing a Bid Strategy
  Do These 3 Things or Waste Your Money!
  After Launch: Ongoing Campaign Optimization
  Ongoing Campaign Management
  'Smart Campaigns'. are they really smart?
  (Advanced) The BEST strategy for local service-based businesses.
  (Advanced) Remarketing Lists for Search Ads
  (Advanced) Dynamic Search Ads (DSA)
  
  
  
  

III. Google Shopping

• Intro to Google Shopping
  Google Merchant Centre: What, Why & How
  Creating Your Product Feed – An Overview
  Which Campaign Type Should I Use?
  Standard Shopping
  Standard Shopping Campaign Optimisation
  Performance Max
  PMAX Campaign Optimisation & FAQ's
  How the Biggest & Best Retailers Do It
  (Advanced) Use Feed Rules to Beat Your Competition
  Running Shopping Campaigns in Multiple Countries (The Right Way)
  Google Shopping for a Shopify Store: COMPLETE GUIDE
  
  
  
  

IV. Display Campaigns

• Overview
  Targeting on the Display Network
  Audience Targeting In Practice
  Content Targeting In Practice
  Example Campaign Structure
  Creating Display Ads
  (Advanced) Use Dynamic Ads Feed for Personalised Ads
  Viewable CPM: A Bid Strategy Unique to Display Campaigns
  Campaign Creation COMPLETE Demonstration
  
  
  
  

V. Video Campaigns

• Understand YouTube Ad Formats
  Bid Strategies for YouTube Ads
  The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
  YouTube Campaign Structure
  (Advanced) Ad Sequencing on YouTube
  
  
  
  

VI. Other Campaigns

• Types
  App Campaigns
  Discovery Campaigns
  Local Campaigns
  
  
  
  

VII. Golden Bonus

• Content
  Google Ads Editor
  Google Data Studio
  Should I be applying recommendations from the Recommendations Tab?
  Notes: How the Pros Keep Track of Their Changes
  (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods